Founder and CEO of HelloFresh Australia, Tom Rutledgebelieves there is a misconception that dinnertime has to be difficult for modern Aussie families: “For many parents it is clear that dinnertime feels like another job, which is the last thing you want after a full day of hard work. The good news is there are many simple and flexible solutions available for outsourcing the nitty gritty parts of dinnertime, which cause the most stress for parents.
“Relieving the pressure of cooking something delicious at dinnertime that the entire family will enjoy is how meal kit services like HelloFresh add tremendous value for time-poor Aussies. Not only do we remove the stress of meal planning and the hassle of large grocery shopping, we empower our customers to cook nutritious achievable meal using easy step-by-step recipes from our team of professional recipe developers.”
With the overwhelming feeling of busyness not going away, Aussie parents need to explore options for help - small steps can make a big difference and provide positive relief. While it can be stressful planning and preparing, 71% of parents get some or a lot of enjoyment cooking dinner for the family, suggesting meal kits could be the answer to a stress free and convenient dinnertime.