Australia's Food Trends 2022
Australia's Food Trends 2022
HelloFresh is already looking forward to 2022, and in preparation, we're predicting what the next year has in store when it comes to food trends!
Which cuisines will Aussies be enjoying the most, what will our diets look like, and what dishes will we be tucking into as we leave 2021 behind?
Find out below!
HelloFresh is already looking forward to 2022, and in preparation, we're predicting what the next year has in store when it comes to food trends! Which cuisines will Aussies be enjoying the most, what will our diets look like, and what dishes will we be tucking into as we leave 2021 behind? Find out below!
Most popular cuisines
Trending dish types
Vegetarian or meat?
Food in 10 years
What are recipe developers saying?
Most popular cuisines
Trending dish types
Vegetarian or meat?
Food in 10 years
What are recipe developers saying?
The Nations Favourite Cuisines
Aussies Enjoy Their Own Tasty Exports The Most
Far Flung Tastes May Prompt New Preferences Next Year
Cuisines like Middle Eastern, Caribbean, and Thai all feature in the top 10. With significant demand, these exotic tastes may be contenders for the nation's cuisine of choice in 2022.
British Food Is The Least Shipped Cuisine For Aussies
Of all cuisines, HelloFresh shipped the fewest British recipes in 2021, putting them at risk of missing out on the top 10 next year.
Top 10 AU Cuisines by Number of Meals Ordered in 2021
2. Italian: 4,925,930
3. Asian: 4,278,981
4. Mexican: 2,922,464
5. Middle Eastern: 2,707,778
6. Caribbean: 1,804,625
7. American: 1,519,853
8. Indian: 1,334,188
9. Thai: 860,616
10. British: 593,455
Australia's Top Regional Cuisines Are Varied - But There Are Clear Winners
Clarence Valley and New South Wales are the biggest advocates of national dishes, with 55.6% of customers choosing Australian cuisine as their favourite. Elsewhere, there's plenty of variation, from savouring Italian flavours in West Wimmera, to loving Asian spices in Walcha, Aussie food preferences stretch across the entire world.
Sweet Over Savoury For Aussies
In 2021, HelloFresh shipped almost twice as many appetizers as desserts, showing that savoury reigns supreme across the nation.
- 425,478 appetiser orders.
- 294,083 dessert orders.
Adding A New Appeal To Desserts In 2022
Despite these ordering habits, search behaviour is showing some interesting signs in favour of sweet treats - but they have a slight twist!
Searches for 'thai dessert' are up by 140%, and 'mango coco thai dessert' is currently a breakout term with a search increase of 5000%. Aussies may alter their preferences in 2022 based on this, taking inspiration from the stunning beachy nation!
Veggie Preferences Soar In Popularity Across The Nation
Notably, the number of vegetarian meals ordered by HelloFresh customers increased by 370% in the last year, with this trend set to continue in 2022.
Aussies may look to make more gradual steps towards a meat-free diet in 2022, with search volume for 'what is a pescetarian diet' increasing by 450%, and 'flexitarian diet' by 200% over the last year.
Aussie’s Top Protein by Number of Meals Ordered in 2021
2. Beef: 10,031,353
3. Pork: 8,536,874
4. Vegetarian: 4,157,062
5. Fish: 1,329,795
6. Lamb: 28,277
7. Duck: 9,635
Aussies Carb Of Choice Reflects Growing Appetite For Asian Dishes
Aussie’s Favourite Carbs by Number of Meals Ordered in 2021
1. Rice: 8,426,571
2. White potato: 7,786,353
3. Tortilla: 3,677,288
4. Sweet potato: 3,292,296
5. Couscous: 2,776,415
6. Bread: 2,567,757
7. Pasta: 1,617,952
8. Red potato: 807,736
9. Pumpkin: 454,580
10.Noodles: 164,381
Aussies Will Look For More Ways To Enjoy Balanced Dishes
While eating a balanced meal is a high priority, our customers are keen to try nutritious meals in different forms - from stir fries to koftas and salads, people are looking for ways to enjoy healthy food in 2022.
Aussie’s Favourite Dishes & Order Quantity
1. Bowl: 6,388,902
2. Pasta: 3,193,635
3. Tortilla: 2,785,032
4. Burger/Roll: 2,481,786
5. Stir Fry: 1,812,242
6. Meatballs: 1,790,239
7. Curry: 1,398,862
8. Salad: 1,160,235
9. Crumbed: 780,351
The future of food
HelloFresh has researched 1,022 respondents across Australia to understand their approach to cooking, eating and selecting food to reveal how home-cooking is changing.
- Over the past decade, people in Australia generally tend to cook more at home from scratch, paying attention to the food they eat and where it comes from.
- In 2022, Aussies will aim to change their eating habits to look after their family's health, prioritising nutritious recipes and seasonal ingredients.
- There is a desire to experiment in the kitchen by trying out more cuisines in the next 10 years.
What are experts saying
What recipes are you most excited about over the coming months?
The first is our Seared Chicken & Bacon Roast Veggies with Creamy Pesto Dressing, which has the option to swap chicken for barramundi. This is part of our increased pescatarian offering, with an additional fish dish and prawn recipe each week.
The second is our Mexican Pulled Mushroom Tacos with Cherry Tomato Salsa & Smokey Aioli, which has the option to swap smokey aioli for vegan aioli, making the dish 100% plant-based. We're also expanding our plant-based offering with dishes like these that provide a simple substitution to a vegetarian recipe to make it plant-based.
These Custom recipes represent the lastest way that HelloFresh is innovating to change the way that people cook for the better. By providing more flexibility, the option for customisation opens up a new aspect of the HelloFresh menu, enabling us to better tailor it to our customers' exact needs.
-Hannah Gilbert, Director Culinary Innovation & Operations
What predictions do you have to share about home cooking in 2022 and beyond?
-Hannah Gilbert, Director Culinary at HelloFresh
If you want to get more from your meals and try exciting new recipes in 2022, why not give HelloFresh a try? Our meal kits will introduce you to a new world of dishes, giving your household the chance to find your new favourite tastes! Find some of our tempting recipes below.
Methodology
The 2021 Food Trends report uses internal data based on the recipe choices made by HelloFresh AU customers. It compares a nine month period, Week 1 to Week 39 2021 (1st January - 30th September 2021) and Week 1 to Week 39 2020 (1st January - 30st September 2020 ). Supplementary data was included to provide a wider context to the AU’s food trends. Search volumes are based on the average number of searches per month for a query using data from SEMrush. Search increases were found using data from Google Trends over the nine month period between 1st January - 30th September 2021.