Most popular cuisines
Trending dish types
Vegetarian or meat?
Food in 10 years
What are recipe developers saying?
Most popular cuisines
Trending dish types
Vegetarian or meat?
Food in 10 years
What are recipe developers saying?
Aussies enjoyed jumping on the digital bandwagon in 2022
TikTok has had a huge influence on a range of industries and food interests are no different.Totalling a huge 3,500,000,000 TikTok hashtag views, cloud bread was the most popular food trend in 2022. A simple, three-step recipe made up of egg whites, cornstarch and sugar, this airy carb went viral with some adding bright food colouring to really make their lunch interesting.
Whilst the second most popular food trend was a reinvention of breakfast oats as the baked oats viewing hashtag on TikTok accumulated 1,300,000,000 views across the last year. Another super adaptable recipe, this popular trend highlighted the nation’s craving for quick, easy recipes that add a bit of excitement to their everyday.
Top 10 TikTok Food Trends In 2022
According to HelloFresh new data analysis, the top ten TikTok food trends of 2022 were:
1. Cloud bread
2. Baked Oats
3. Charcuterie Boards
4. Pasta Chips
5. Mug cakes
6. Birria Tacos
7. Butter Board
8. Pesto Eggs
9. Pickled Garlic
10. ‘Marry Me’ Chicken
What Do The Experts Say About 2023 Food Trends?
Time Saving Recipes Trends in 2023
Hannah Gilbert, Director of Culinary Innovation & Operations at HelloFresh, provides insight on what she expects will lead the TikTok foodie scene in 2023:Follow-along Cooking Videos
“Food influencers are changing the way we get inspiration for food and cooking. In 2023, we will continue to see the rise in cook along videos via TikTok as users crave to mimic or add their own twist on recipes or food trends. Butter boards, for example were popular because they’re an exciting way to elevate a regular ingredient in many ways."
TikTok: Choc Brownies Mix
Food ASMR TikTok Will Continue To Thrive
"With #foodasmr having 9.4 billion views and a 180% increase in google searches for the same query in the last month, ASMR will also continue to rise as foodies find comfort in the familiar sounds of chopping, cutting sizzling and crunching in the cooking or mukbangs on their screen.”TikTok: Mexican Cheesy Bean Quesadillas
Make home cooking easy with HelloFresh
If you're looking to try some of these healthy alternatives and need recipe inspiration, try a HelloFresh meal kit box with recipes that include the foods mentioned above. Our recipes create exciting ways to incorporate nutritious foods into your meals, helping you kick old habits.
If you're looking to try some of these healthy alternatives and need recipe inspiration, try a HelloFresh meal kit box with recipes that include the foods mentioned above. Our recipes create exciting ways to incorporate nutritious foods into your meals, helping you kick old habits.