Hannah Gilbert, Director of Culinary Innovation & Operations at HelloFresh, provides insight on what she expects will lead the TikTok foodie scene in 2024:
Follow-along Cooking Videos
Food influencers are changing the way we get inspiration for food and cooking.
In 2024, we will continue to see the rise in cook-along videos via TikTok as users crave to mimic or add their own twist on recipes or food trends.
Cottage cheese, for example, was popular because it’s an exciting way to elevate a regular ingredient in many ways.
TikTok: Cottage cheese Toast
With #foodasmr having 9.4 billion views and a 180% increase in Google searches for the same query in the last month, ASMR will also continue to rise as foodies find comfort in the familiar sounds of chopping, cutting sizzling, and crunching in the cooking or mukbangs on their screen.
TikTok: Creamy spicy tortellini
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Make meal planning a breeze and enjoy more time back for the important things. Plus, tailor your box to suit you! Customise your recipes, change your box size, skip a week or cancel anytime.
Choose from 38+ delicious recipes every week, from Takeaway Faves, Vegetarian, and so much more. With a range of cuisines, ingredients and cooking techniques, meals will never be boring.
No matter what your goals are, we’ve got something for you. From dishes high in protein, to low in calories, and all made using fresh, wholesome ingredients, there’s something for everyone.