Melbourne ordered the most vegetarian meals in the first 3 months of 2021 when compared to the rest of Australia. 13.17% of all HelloFresh meals delivered to Melbournians were vegetarian. Canberra and Sydney were hot on their heels with 12.74% of meals being vegetarian. Adelaide, Perth and Brisbane consumed fewer vegetarian meals than their eastern/southern cousins.
The 2021 Food Trends report uses internal data based on the recipe choices made by HelloFresh AU customers. It compares a three month period, Week 1 to Week 12 2021 (1st January - 31st March 2021) and Week 1 to Week 12 2020 (1st January - 31st March 2020 ). Supplementary data was included to provide a wider context to the AU’s food trends. Search volumes are based on the average number of searches per month for a query using data from SEMrush. Search increases were found using data from Google Trends over the three month period between 1st January - 31st March 2021.