in the Press

in the Press

Toby O’Malley

Media Communications Associate

In The News

10 HelloFresh Food Box Review

“When the HelloFresh box arrived on my doorstep on a Sunday afternoon ready to be stored in the fridge in preparation for the week ahead, I was feeling pretty good about it.”

Over half of Kiwi parents cook two dinners to appease fussy kids

“Think cooking one meal every night is a chore? Spare a thought for Kiwi parents who cook two or three dinners each night to appease the fussy eaters in the family.”

HelloFresh - Healthy & Hearty Meals Delivered Straight to your Door

“Not only is HelloFresh super convenient, but their recipes are also incredibly easy to follow.”

The 5 best foods to keep you warm this winter

“Accredited dietician and Head of Culinary at Hello Fresh Hannah Gilbert has put together a list of powerful immune system boosters that'll help get you through this chilly season.”

9 Easy ideas to get kids eating their veggies'

“Kiwi cooks like to listen to music, hit the vino, watch tv and dance while making dinner.”


In the right food mood

“Former MasterChef contestant Tom Rutledge from HelloFresh loves that his business has a food focus.”

The best meal delivery options in Australia

”PUTTING dinner on the table can be a chore. But instead of turning to takeaway, you should consider another, even better option.”

Press Releases

New research reveals dinnertime is a top driver of daily stress for Aussie parents

New research today suggests that the daily grind has caught up with most Aussie parents - 78% of working mums report feeling somewhat or very stressed thinking about daily chores.
May 2019


Can meal kits help solve the health industry’s fibre intake crisis?

“Data shows HelloFresh customers achieve up to 60% of their recommended daily veggie intake in one meal”
January 2019

Media assets


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Tom Rutledge

Founder & CEO, HelloFresh Australia
Founder and CEO of HelloFresh Australia, Tom Rutledge is a self-taught cooking enthusiast and 2011 MasterChef Australia contestant. Tom’s strong skillset in general management and online business operations has seen him successfully establish and grow several businesses in the start-up sector. In 2010, he competed in the third series of MasterChef, where he successfully made it to the top 24 contestants. Following his invaluable experience on MasterChef, Tom put these skills into practice and founded Mr. Perkins & Co., a boutique gourmet home food delivery service. The business was the first proponent of the Meal Kit concept in Australia and ultimately lead to Tom being approached by HelloFresh to launch the company into Australia in 2012.

    Amy Smith

    Chief Marketing Officer and Managing Director, HelloFresh Australia and New Zealand
    Managing Director and Chief Marketing Officer (CMO) of HelloFresh Australia and New Zealand, Amy Smith is a data nerd at heart, with a background in mathematics and engineering, and an MBA from Harvard Business School. Amy started her career at McKinsey in Melbourne. Amy's first taste of the start-up life was at Handy in New York City. Amy has worked for HelloFresh for 3 and a half years, across Operations, Product Development and Marketing, across 10 geographies and three continents.

      Hannah Gilbert

      Head of Culinary, HelloFresh Australia
      Head of Culinary at HelloFresh Australia, Hannah Gilbert, is an Accredited Practicing Dietitian, recipe developer and culinary nutrition, nutrition communications and marketing specialist with more than seven years’ experience in the food industry. Hannah has extensive experience in recipe, menu and product development and specialised skills in project and people management. In 2017, Hannah was appointed Head of Culinary at HelloFresh Australia where she currently oversees recipe development, menu creation and product development. Hannah is in charge of the nutritional analysis of recipes and meal plans and works in collaboration with the procurement team to ensure the sourcing of fresh, seasonal ingredients and reviews all products to ensure nutritional specifications are met.

        Investor Relations

        Saskia Leisewitz
        Corporate Communications

        Lukas Schunkert
        Investor Relations