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HelloFresh provides you with everything you need for delicious dinners every night, with extra twists that elevate your dinner. With a wide selection of easy-to-follow recipes, you can tailor the menu to suit your needs by choosing from a selection of recipes like Balanced, Vegetarian or Family Friendly recipes. Or you can choose to upgrade and serve something a little bit fancy with our Gourmet option, cook once and enjoy two different meals with Dinner to Lunch, or enjoy a Fresh & Fast recipe for those busy nights.
With quick and easy cooking and time saved grocery shopping, HelloFresh makes dinner efficient without having to compromise on taste.
Tom Rutledge
Founder & CEO, HelloFresh New Zealand
Founder and CEO of HelloFresh New Zealand, Tom Rutledge is a self-taught cooking enthusiast and 2011 MasterChef Australia contestant. Tom’s strong skillset in general management and online business operations has seen him successfully establish and grow several businesses in the start-up sector. In 2010, he competed in the third series of MasterChef, where he successfully made it to the top 24 contestants. Following his invaluable experience on MasterChef, Tom put these skills into practice and founded Mr. Perkins & Co., a boutique gourmet home food delivery service. The business was the first proponent of the Meal Kit concept in Australia and ultimately lead to Tom being approached by HelloFresh to launch the company into Australia in 2012 and New Zealand in 2018.
Hannah Gilbert
Head of Culinary, HelloFresh New Zealand
Hannah, is an Accredited Practicing Dietitian and culinary nutrition, communications and marketing specialist with over 10 years’ experience in the food industry. Hannah’s current role as Head of Culinary at HelloFresh utilises her expertise in product, recipe and menu development to lead a team of chefs, nutritionists, dietitians and food scientists. She oversees the culinary strategy and manages the entire recipe creation process. Hannah sees value in the influential role HelloFresh can play in providing a product that makes cooking healthy meals achievable for all.
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