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Innovative
Packaging

Innovative Packaging

We're committed to making 100% of our packaging reusable, recyclable or compostable by 2025. We’re working towards this by ensuring all new packaging is recyclable and through partnerships with organisations like REDCycle.

We want to make sure your ingredients are delivered to your door fresh and safe. We reduce packaging where possible, and are continuously looking to optimise and innovate our meal kits with quality and sustainability in mind.

Reduce, Reuse and Recycle with HelloFresh

Cardboard and Meal Kit Bags

Our boxes and our meal kit bags, including the stickers are all 100% recyclable. What should you do with them? Flatten your box, empty your meal kit bags and pop them all into your kerbside recycling bin.

Cool Pouch

Our cool pouches provide the insulation to keep your cold ingredients, like dairy and meat safe to eat. What should you do with them? We’d recommend reusing them to keep other items cool in the future, otherwise here’s how to dispose of your pouch correctly:
‘I’m Corny’ or ‘Cool and Fresh’ white pouch: These pouches are made from plant-based materials and can be disposed of in your general waste bin.
Silver or White Foil pouch: These pouches can be placed in your local REDcycle bin (you can find your closest REDcycle bin here).

Cardboard and Meal Kit Bags

Our boxes and our meal kit bags, including the stickers are all 100% recyclable. What should you do with them? Flatten your box, empty your meal kit bags and pop them all into your kerbside recycling bin.

Cool Pouch

Our cool pouches provide the insulation to keep your cold ingredients, like dairy and meat safe to eat. What should you do with them? We’d recommend reusing them to keep other items cool in the future, otherwise here’s how to dispose of your pouch correctly:
‘I’m Corny’ or ‘Cool and Fresh’ white pouch: These pouches are made from plant-based materials and can be disposed of in your general waste bin.
Silver or White Foil pouch: These pouches can be placed in your local REDcycle bin (you can find your closest REDcycle bin here).

Ice Packs

The ice packs go into your cool pouch to keep your sensitive ingredients chilled and fresh. What should you do with them? The ice packs are perfect for reuse in your esky or cooler bag. Otherwise, empty the water down the drain or onto your plants (WA customers, please empty the water-based gel into your general waste bin), make sure the outer plastic layer is clean and dry, and drop it to your local REDcycle bin.

Soft Plastics

The plastic wrappers used for your meats, salads and herbs help to keep them fresh and hygienic. What should you do with them? Your soft plastics can be taken to your local REDcycle bin for recycling.

Ice Packs

The ice packs go into your cool pouch to keep your sensitive ingredients chilled and fresh. What should you do with them? The ice packs are perfect for reuse in your esky or cooler bag. Otherwise, empty the water down the drain or onto your plants (WA customers, please empty the water-based gel into your general waste bin), make sure the outer plastic layer is clean and dry, and drop it to your local REDcycle bin.

Soft Plastics

The plastic wrappers used for your meats, salads and herbs help to keep them fresh and hygienic. What should you do with them? Your soft plastics can be taken to your local REDcycle bin for recycling.

Australasian Recycling Label (ARL) Program

HelloFresh is committed to the Australasian Recycling Label (ARL) Program to remove confusion and make correct recycling easier for our customers. ARL is a packaging labelling scheme that provides clear recycling guidelines. We’ve started rolling this out on our packaging so keep an eye out for the symbols and follow the instructions to recycle packaging in your box. Find out more about the ARL Program here.

HelloFresh helps prevent plastic pollution

We’ve partnered with Plastic Bank®️ to set up three plastic collection branches in Indonesia. These collection centers will stop over 750,000 kg of plastic from entering the ocean over three years – an equivalent of 37.5 million plastic bottles. Each center works with members of the local community, offering them a premium for every piece of plastic waste they collect. This enables the collectors to provide basic necessities like food, cooking fuel, health care and education for their families. The recovered plastic waste is then recycled and integrated back into the plastic value chain as Social Plastic®. In this way, HelloFresh will support over 560 families in need while making a tangible contribution to the fight against plastic pollution.

Australian Packaging Covenant

We value learning from others with experience in sustainable packaging. In 2019, HelloFresh signed onto the Australian Packaging Covenant Organisation, an agreement between companies in the supply chain and all levels of government to take responsibility in reducing the environmental impacts of consumer packaging. See 2021 Performance Summary