HelloFresh in the Press

Media Communications Associate

Toby O’Malley


In The News

10 Questions With Elyse Knowles

“The Aussie model on her number one organisation tip, those abs and working with Celeste Barber.”

Weird and wonderful subscription services

“All about subscription boxes in Australia.”

Comedian Celeste Barber roasts designer Alex Perry in hilarious cooking segment

“Celeste Barber cooks with Alex Perry in her new cooking show”

It's a wrap! The 10 best subscription boxes that ship to Australia

“HelloFresh makes cooking nightly dinners easy by doing the meal planning and grocery shopping for you, so that all you need to do is the fun part - which is cook it!”

9 Easy ideas to get kids eating their veggies

“Any parent with a little one who’d rather eat dirt than veggies knows how traumatising dinner time can be. Which is why we’re sharing these awesome and super clever ‘eat your veg with a smile’ tricks!”

Media assets

Product images
Recipe images
Spokesperson images

Executive Bios

Tom Rutledge

Founder & CEO, HelloFresh Australia

Founder and CEO of HelloFresh Australia, Tom Rutledge is a self-taught cooking enthusiast and 2011 MasterChef Australia contestant. Tom’s strong skillset in general management and online business operations has seen him successfully establish and grow several businesses in the start-up sector. In 2010, he competed in the third series of MasterChef, where he successfully made it to the top 24 contestants. Following his invaluable experience on MasterChef, Tom put these skills into practice and founded Mr. Perkins & Co., a boutique gourmet home food delivery service. The business was the first proponent of the Meal Kit concept in Australia and ultimately lead to Tom being approached by HelloFresh to launch the company into Australia in 2012.

Amy Smith

Chief Marketing Officer and Managing Director, HelloFresh Australia and New Zealand

Managing Director and Chief Marketing Officer (CMO) of HelloFresh Australia and New Zealand, Amy Smith is a data nerd at heart, with a background in mathematics and engineering, and an MBA from Harvard Business School. Amy started her career at McKinsey in Melbourne. Amy's first taste of the start-up life was at Handy in New York City. Amy has worked for HelloFresh for 3 and a half years, across Operations, Product Development and Marketing, across 10 geographies and three continents.

Hannah Gilbert

Head of Culinary, HelloFresh Australia

Head of Culinary at HelloFresh Australia, Hannah Gilbert, is an Accredited Practicing Dietitian, recipe developer and culinary nutrition, nutrition communications and marketing specialist with more than seven years’ experience in the food industry. Hannah has extensive experience in recipe, menu and product development and specialised skills in project and people management. In 2017, Hannah was appointed Head of Culinary at HelloFresh Australia where she currently oversees recipe development, menu creation and product development. Hannah is in charge of the nutritional analysis of recipes and meal plans and works in collaboration with the procurement team to ensure the sourcing of fresh, seasonal ingredients and reviews all products to ensure nutritional specifications are met.

Investor Relations

Corporate Communications

Saskia Leisewitz


Investor Relations

Lukas Schunkert