HelloFresh in the Press

New research reveals dinnertime is a top driver of daily stress for Aussie parents

- Half of Aussie working mums (51%) find cooking dinner for the family sometimes more stressful than going to work -

- 1 in 4 parents (24%) spend up to 15 hours per week on household chores - 780 hours a year! -

- Unfair share of work - household chores are done by one parent in 50% of Aussie families -

Sydney, May 2019: New research today suggests that the daily grind has caught up with most Aussie parents - 78% of working mums report feeling somewhat or very stressed thinking about daily chores*.

Outside of work hours, as many as one in four parents (24%) spend up to 15 hours per week on household chores - equivalent to 33 days in a year! To put matters worse, the majority share of work around the house is done by one parent in 50% of Aussies families.

The research is commissioned with Pureprofile by leading meal kit provider, HelloFresh, to understand the daily pressures of life admin and dinnertime, which has become another chore for many busy Aussie families. According to the survey, the top five most time-consuming household chores are 1) washing clothes and linen 2) cooking dinner 3) cleaning the kitchen 4) grocery shopping and 5) cleaning the bathroom.

Half of Aussie mums (51%) find cooking dinner for the family sometimes more stressful than going to work, but the majority of stress is driven by meal planning and preparation.

A quarter of parents (26%) spend up to four hours per week on meal planning, recipe research and grocery shopping. When it comes to dinnertime, meal planning and serving a nutritious meal are the top two triggers for stress; followed by grocery shopping, recipe research and finding a park at the supermarket.

Founder and CEO of HelloFresh Australia, Tom Rutledge, believes there is a misconception that dinnertime has to be difficult for modern Aussie families: “For many parents it is clear that dinnertime feels like another job, which is the last thing you want after a full day of hard work. The good news is there are many simple and flexible solutions available for outsourcing the nitty gritty parts of dinnertime, which cause the most stress for parents.

“Relieving the pressure of cooking something delicious at dinnertime that the entire family will enjoy is how meal kit services like HelloFresh add tremendous value for time-poor Aussies. Not only do we remove the stress of meal planning and the hassle of large grocery shopping, we empower our customers to cook nutritious achievable meal using easy step-by-step recipes from our team of professional recipe developers.”

With the overwhelming feeling of busyness not going away, Aussie parents need to explore options for help - small steps can make a big difference and provide positive relief. While it can be stressful planning and preparing, 71% of parents get some or a lot of enjoyment cooking dinner for the family, suggesting meal kits could be the answer to a stress free and convenient dinnertime.


*Research carried out by Pureprofile, March 2019, 1522 working parents with children aged 0-18

For all media enquiries please contact:

Toby O’Malley | 0415 657 425

Media Communications Associate | HelloFresh AU


About HelloFresh

Every week HelloFresh delivers fresh locally-sourced ingredients and inspiring recipes to over 2 million active customers worldwide. Customers can choose from a great variety of recipes and plan their meals several weeks ahead by ordering through desktop or mobile app. The company operates with local food suppliers in 11 markets, including the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Austria, Switzerland, Australia, Canada and New Zealand with offices in 8 cities and employs a team of over 4,500 people. HelloFresh delivered 54.7 million meals to 2.04 million active customers worldwide in Q4 2018 (October 1 - December 31, 2018). HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. Visit www.hellofresh.com.au for more information.