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Embrace your cooking personality with HelloFresh

Research shows that more than half of all Aussies don’t know what their cooking personality is, or how it impacts their life inside and outside of the kitchen. Find out what your cooking personality says about you below, and how you can harness it in the kitchen.
Research shows that more than half of all Aussies don’t know what their cooking personality is, or how it impacts their life inside and outside of the kitchen. Find out what your cooking personaility says about you below, and how you can harness it in the kitchen.

The Five Personalities



What does your cooking personality say about you?

Hungry Hustler

With jam-packed schedules, Hungry Hustlers are always on the go and looking for ways to save time when it comes to meal planning, grocery shopping and cooking from scratch.

HelloFresh is a great option for Hungry Hustlers, delivering conveniently pre-portioned ingredients and 25 minute recipes to their door, making a nutritious dinner possible for even the busiest of people.

Curious Cook

Curious Cooks enjoy cooking and love trying new things — whether it’s different ingredients, cuisines, or techniques, they are up for anything.

With over 35 weekly options, including Explorer and Taste Tours recipes that are designed to take your taste buds on a trip around the world, right from your kitchen. HelloFresh helps Curious Cooks to expand their horizons and nurture your creativity.

Balance Seeker

When it comes to mid-week meals, Balance Seekers want something new and different. They live and breathe healthy habits, and they’re conscious of exactly what goes into their meals.

HelloFresh delivers inspiration to Balance Seekers with endless options to fit your dietary needs, thanks to a range of nutritious recipes, including Dietitian Approved, Calorie & Carb Smart.

Hungry Hustler

With jam-packed schedules, Hungry Hustlers are always on the go and looking for ways to save time when it comes to meal planning, grocery shopping and cooking from scratch.

HelloFresh is a great option for Hungry Hustlers, delivering conveniently pre-portioned ingredients and 25 minute recipes to their door, making a nutritious dinner possible for even the busiest of people.

Curious Cook

Curious Cooks enjoy cooking and love trying new things — whether it’s different ingredients, cuisines, or techniques, they are up for anything.

With over 35 weekly options, including Explorer and Taste Tours recipes that are designed to take your taste buds on a trip around the world, right from your kitchen. HelloFresh helps Curious Cooks to expand their horizons and nurture your creativity.

Balance Seeker

When it comes to mid-week meals, Balance Seekers want something new and different. They live and breathe healthy habits, and they’re conscious of exactly what goes into their meals.

HelloFresh delivers inspiration to Balance Seekers with endless options to fit your dietary needs, thanks to a range of nutritious recipes, including Dietitian Approved, Calorie & Carb Smart.

Proud Plater

Proud Platers shine in the kitchen and love cooking for others. They’re all about cooking to impress, and want to serve meals that everyone will enjoy.

HelloFresh delivers inspiration for Proud Platers by offering delicious Gourmet recipes that use premium ingredients like roast lamb, beef fillet, black garlic, and sage - making it easy to serve up a delicious dinner for your family and friends.

Life Learner

While interested in cooking from scratch, Life Learners want to know something will work before trying something new. They sometimes find dinner overwhelming - from thinking about what to cook, to knowing which ingredients to buy, to worrying about the quality of the final meal.

HelloFresh delivers inspiration for Life Learners by providing triple-tested recipes that are guaranteed crowd-pleasers - plus, every recipe is developed based on years of customer feedback and ratings.

Proud Plater

Proud Platers shine in the kitchen and love cooking for others. They’re all about cooking to impress, and want to serve meals that everyone will enjoy.

HelloFresh delivers inspiration for Proud Platers by offering delicious Gourmet recipes that use premium ingredients like roast lamb, beef fillet, black garlic, and sage - making it easy to serve up a delicious dinner for your family and friends.

Life Learner

While interested in cooking from scratch, Life Learners want to know something will work before trying something new. They sometimes find dinner overwhelming - from thinking about what to cook, to knowing which ingredients to buy, to worrying about the quality of the final meal.

HelloFresh delivers inspiration for Life Learners by providing triple-tested recipes that are guaranteed crowd-pleasers - plus, every recipe is developed based on years of customer feedback and ratings.

Improve your communication in the kitchen


Relationships Australia CEO, Elisabeth Shaw


“When people discover their love language, they not only find it easier to navigate their relationships – whether they be romantic, between family and friends, or in the workplace – but they also learn more about themselves, and are able to live a more fulfilling life.
The same revelation happens when people discover their cooking language. Food plays such a critical role in our lives, and so many key moments are tied to the humble kitchen at home. Understanding how you show up in the kitchen impacts not only your mealtimes, but your life and relationships.”
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Get cooking

Try HelloFresh today!
Try HelloFresh today!